Joshua Heares of Porter James Sports

Can you share with us some insights about yourself and the origins of your brand, PJS?

PJS celebrates simplicity and timeless design through a considered take on modern menswear. We're about 2.5 years old, based in New Zealand although about 50% of our customers are international (typically Australia + USA). My journey in fashion started with PJS, prior to which I was working in advertising & design agencies for about a decade. When I'm not working I'm probably drinking a black coffee, running with my dog Bambi or watching an episode of Seinfeld.

Could you take us through the early stages of your journey?

One day I decided to leave the corporate world and live a life on my terms. One that allows creative freedom and the opportunity to empower confidence through clothing. I coined this personal philosophy 'a life well-designed' and it's been our brand's essence and tagline since day one.

Is there a particular aspect of your work that you find intriguing or unique, such as a special part of the product-making process or a distinctive work ritual?

My design process typically starts with Pinterest archives, Instagram or sketching my ideas in Adobe Illustrator, but I'm fully self-taught and am making it up as I go along.

What are your future plans and aspirations both personally and for Porter James Sports as a brand?

I feel it's all starting to make sense. Our brand identity, product suite, the direction of the business. The clarity for me as a Creative Director & business owner has never been more clear so essentially it's just scaling what we're currently doing - release more product and invest heavier into brand awareness & marketing activity.