Kathy Sandro of Loomwares

Can you tell us a little bit about yourself and your brand?

I am a creative nature and water lover. Time with family and the outdoors has become a priority, hence the desire to create elevated home and lifestyle collections that merge artisan beauty and all-natural fibers—our reason for being. We believe that our collections should be timeless and practical, offering enjoyment for years to come. Textiles are very sensory, in the same way being out in nature can be.

How did your journey start?

After 15 years of owning a homewares and lifestyle store, my passion always lay in textiles. I developed a passion for designing and making textiles that were both luxurious and practical, crafted with all-natural fibers. Hence, our first collection of Cashmere and Merino Blankets, followed by classic lifestyle garments in pure natural fibers.

Can you share an interesting aspect of your work?

We work hard to develop mutually beneficial relationships with smaller producers, understanding the history of their craft, how it has developed, and ensuring that workers are well cared for. We also focus on understanding the unique aspects of each natural fibre and its versatility.

What are the future plans and goals for you personally, and for your company?

The move to an online space and wholesale to boutique store owners was strategic, allowing more time for family and my passion for spending time outdoors—my happy place. We aim to produce our collections in all-natural fibres that enhance that connection to our environment, with a conscious focus on ethically sourced production crafted purely in sustainable fibres. We ensure our collections are truly circular and better for our environment. For us, there is no excuse or valid reason to include synthetic or petrochemical fibres in anything we design in our evolving collections.

Can you tell us about the upcoming Spacefor activation? What can customers expect from you, and why did you decide to do it?

Textiles and the natural fibres we use are an extremely tactile and sensory experience. The experience of trying on a pure cashmere sweater or wrapping yourself in a Loom Blanket or throw brings instant comfort in winter. This can greatly impact how you feel. We wanted our customers to experience this in-store and make considered purchases for themselves and their homes, knowing we bring the best value in luxurious natural fibres in our current W24 Collections.

Quick Answers

Currently, my favourite brands are (besides your own): The Curated, Cloth&Co, Cultiver

An object or item I can't live without: The Ocean and my surfboard

My favourite online destination is: Broadsheet

My favourite place to shop (anywhere in the world) is: ABC Home, New York

Offline VS Online? Both have a place